Search Engine Optimization for Your Facebook Fan Page

Facebook has been around for quite a while now, but the way it has scaled and reached the 500 million member mark is astounding. It is one of the fastest growing companies in the world and if you aren't leveraging this resource you are missing out. You can start expanding your business by creating a Facebook fan page for it where people can chat with each other and you can thus join the Facebook craze. But, to make sure you have new fans coming to your page daily you will have to drive traffic to it regularly. A smart way to do this is to optimize your page for the search engines so that you can get organic traffic coming in. Given below are a few simple to apply tips that can help you grow your fans efficiently.

The first thing you should keep in mind when creating your page is to use your brand name as your page's name. To put it another way, you need to make sure you have the absolutely best name for your Facebook page. You should really go for a name that describes the type of business you're running and that identifies with you the best. This is why your brand name will always do, as you don't want be seen as a scammer by having a lot of vague keywords and phrases in your name. One other thing that's important to mention about your Facebook page name is that it shouldn't be changed once you decide on it. The name of your Facebook page should always be kept the same because Google uses it to place it in the search engines and changing it can ruin that placement.


When Google places a page, it looks at the title first to determine where that page should go and so changing even one little thing can have drastic effects on your placement. You should try and create fresh and unique content on a regular basis. Today, wall posts, status updates, and other types of posts show up in a search, and we call those social signals. When you update any fresh content on your wall it automatically increase the chances of it appearing in the Facebook search. Don't just rely on targeted keywords but open up and include a few generic ones in order to reach a much wider audience through Facebook searches.

Lastly, make sure you are showing courtesy by thanking everyone who becomes your page's fan. If someone finds your fan page using Google, then you need to thank them ASAP. You could even offer your new fans a coupon or e-book if you really want your thank you to mean something. Never forget the quick thank you message as that will always go far.

In short, you should know just how to use SEO to increase your fan page's traffic and fans. This will not only get more people to see your page, but it will also build your brand without having to do very much.

Write a comment

Comments: 1
  • #1

    Ojas (Wednesday, 15 February 2017 11:07)

    Thanks for informative content it was very help full for me